Armin Strom Partner of the Gumball 3000

— Armin Strom will serve as the official 2015 watch partner for the world-renowned super car rally.

Inspired by the Cannonbal, the Gumball 3000 is an annual 3,000-mile international motor rally which takes place on public roads.

The 2015 route –  to be held May 23-30 – will travel from Stockholm to Las Vegas, via Oslo, Copenhagen, Amsterdam, Reno, San Francisco and Los Angeles.

Armin Strom’s sponsorship will include events throughout the year, including concerts and car shows. The Manufacture will also create exclusive Gumball 3000 timepieces, in limited editions.

“We really admire car and engine design, as it relates s o closely to watchmaking,” says Armin Strom owner Serge Michel. “Gumball 3000 enthusiasts appreciate our approach to watchmaking, which is to show the mechanical engineering of the watch by revealing the movement from the dial side.”